4.6.10

Harley-Davidson |2010 de l'Euro Festival



Challenge / Promote Harley-Davidson Touring models to a pan-European audience



Emphasise features that enhance comfort and operability


Solution / Equip a Harley with a 360-degree video camera and film a trip through France and Italy



Show off the handling and precision aspects of the bike through an epic ride

Relay content to social networks via banners, Facebook and Twitter


Results / Connected to the niche European motorcycle community


www.harley-davidson.fr/touringtestride

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