Showing posts with label Entertainment and Media. Show all posts
Showing posts with label Entertainment and Media. Show all posts

23.3.10

A list of 50 greatest movie taglines


Final Destination 

‘’Death Doesn’t Take No For An Answer.'’

Titanic
‘’Collide With Destiny'’
Phone Booth (2002)
‘’A ringing phone has to be answered'’
Death Proof (2007) 
‘’These 8 Women Are About To Meet 1 Diabolical Man!'’
Demons (1985)
‘’>They will make cemeteries their cathedrals and the cities will be your tombs.'’
kill bill-1 
‘’Here comes the bride'’
Forrest Gump (1994)
‘’The world will never be the same once you’ve seen it through the eyes of Forrest Gump.”
Adam’s Rib (1949)
‘’It’s The Hilarious Answer To Who Wears The Pants!'’
Dracula (1931) 
‘’The story of the strangest passion the world has ever known! ‘’
Out Of The Past (1947)
‘’A MAN - Trying to run away from his past... A WOMAN - Trying to escape her future!'’
Apollo 13 (1995)
‘’Houston, we have a problem'’
Four Weddings and a Funeral (1994) 
“Five good reasons to stay single.”
BAD BOYS (1983) 
“In their world, if you’re 17 and still alive you’re a survivor”.
BEACH PARTY (1963) 
“It’s what happens when 10,000 kids meet on 5,000 beach blankets”
The Big Lebowski (1998)
“Her life was in their hands. Now her toe is in the mail.”
Bonnie and Clyde (1967)
“They’re young...they’re in love...and they kill people.”
Camille (1936)

“You who are so young–where can you have learned all you know about women like me?”

Chopping Mall
“Where shopping will cost you an arm and a leg!”
Double Indemnity (1944)
“From the Moment they met it was Murder!”
FINAL DESTINATION-4 

‘’Rest in Pieces'’

Ghost (1990) 
“Before Sam was murdered, he told Molly he’d love and protect her forever.”
Gilda (1946)
‘’There NEVER was a woman like Gilda!”
Gladiator (2000)
‘’Father of a murdered son, husband to a murdered wife and I shall have my vengeance in this life or the next'’
I Am Legend (2007) 
“The last man on Earth is not alone.
Jaws 2 (1978)
‘’Just when you thought it was safe to go back into the water.”

Jaws (1975) 


“See it before you go swimming.”

The Lady From Shanghai (1948)
“I told you... you know nothing about wickedness”
The Lift (1983)
“Take the stairs. Take the stairs. For God’s sake, take the stairs!!!”
Maniac Cop
“You have the right to remain silent. Forever.”

Mars Attacks! (1996)

“Nice planet. We’ll take it!”
There’s Something About Mary (1998) 
‘’Love is in the hair.”
Night of the Creeps
“The good news is your dates are here. The bad news is…they’re dead.”

North by Northwest (1959)

“It’s love and murder at first sight!”
High Noon (1952) 
poster high noon_20
‘’The story of a man who was too proud to run.”
Psycho (1960)
psycho janet leigh
‘’Check in. Relax. Take a shower.”
Re-Animator (1985)
“Herbert West Has A Very Good Head On His Shoulders... And Another One In A Dish On His Desk”
Rosemary’s Baby (1968)
” Pray for Rosemary’s Baby'’
Sleepless in Seattle (1993) “What if someone you never met, someone you never saw, someone you never knew was the only someone for you?”
The Step-Father 
“Daddy’s coming home and he’s not very happy.”
TerrorVision
“People of Earth: your planet is about to be destroyed…sorry for the inconvenience.”
The Birds (1963)
“...and remember, the next scream you hear may be your own!”
The Exorcist (1973)
“Something beyond comprehension is happening to a little girl on this street, in this house. A man has been called for as a last resort to try and save her. That man is The Exorcist.”
The Godfather 3 
‘’All the power on earth can’t change destiny.'’
Thelma & Louise (1991) 
“Somebody said get a life...so they did.”
The Postman Always Rings Twice (1946) 
“Their Love was a Flame that Destroyed!”
The Searchers (1956)
‘’He had to find her...he had to find her.”
The Third Man (1949)
‘’Hunted by men...Sought by WOMEN!”
Tootsie (1982) 
“What do you get when you cross a hopelessly straight starving actor with a dynamite red sequined dress? You get America’s hottest new actress.”
What Ever Happened to Baby Jane? (1962)
“Sister, sister, oh so fair, why is there blood all over your hair?”
Pulp Fiction (1994)
“You won’t know the facts until you’ve seen the fiction.”

30.10.09

Zaman Newspaper: Prejudices

A quietly powerful metaphor for prejudice in this effort for the Zamannewspaper in Turkey. We get surreal scenes of average folks who literally run up against their ignorance in the form of unseen, transparent barriers that inhibit their progress. They become trapped, unable to move forward or connect with others. In effect, they are no longer full and active participants in daily life. They've exiled themselves to a no man's land where they're on the outside looking in. The ambient soundtrack works with the bleak visuals to evoke a mood of sad isolation. The climactic "breakthrough," though predictable, provides catharsis and hope. "Our prejudices. Our invisible walls. Isn't it time to demolish them?" says the copy. At 1:45, this is the director's cut (there's also a :60), but the length allows for an almost hypnotic effect to take hold.

24.10.09

Case Study: My Year Without Sex Social Media Campaign



Problemo: My Year Without Sex was a new Australian film, which was hard to market as it didn’t fit into one specific category. The trailer was not going to be enough to get people to watch it. Working on a small budget we needed to get people to talk about the film.


Strategy: Use word of mouth to help fuel discussion around the movie

Implementation: 

Identifying Key Environments 
We identified the target market as mothers. Using Google Ad Planner and a number of other tools we looked for the environments where mothers were most vocal online and three environments stood out; Facebook, Mothers Forums and Mother Blogs.

Part 1: Mothers Forums
We went out to a number of the major mothers forums and offered the Moderators of the sites free double passes to see the film. Forums host some of the liveliest discussions online.

Part 2: Blogs
We identified a number of influential female blogs that we thought would enjoy the film. These bloggers were found using the 
Top 100 Australian Women Bloggers list. From this list we got a number of high profile bloggers to go and see the movie. We also used the NuffNang to outreach to a further 20 bloggers.

Part 3: Facebook
There was an opportunity to get a number of people along to a pre screening for the film in each major cities. We used Facebook Advertising and a Facebook Event to set up an exclusive 
Facebook Pre Screening for 500 people. We also ran a Facebook Page which had further information about the movie.

Part 4: Youtube - Creating a piece of passable content 
We decided to create a piece of content around the film which we believed could have mass appeal online. We created the ‘5 Things that get in the way of Sex’ video. We were able to get this video to the front page of Digg and then Youtube Honour Board with 25,000 views in one week. This ended up being the feature of a blog post in
Sydney Morning Herald Ask Sam Blog.


Result: 
In its opening week MYWS took $177,522 and has currently grossed $1,127,838 in box office sales.

Learnings: 
Facebook Page
It is really hard for someone to become a fan of a product that they have no knowledge about. We did not see growth in the Page until after the release date which usually does not work with the timings/budgeting of films.

Facebook Advertising
This campaign ran from early April to May this year, this was before the upgrade to the Facebook advertising model. We were only able to manage to get 900 people into the Page for the movie, when we promoted Cedar Boys another Australian film we were able to get 2,000 easily into the Page. So this new upgrade has definitely made a difference.


24.9.09

Yahoo's $100M Marketing Campaign: “It’s Y!ou”


사용자 삽입 이미지


Yahoo outlined its 
new global branding campaign today, dubbed “It’s You!”, which is focused on the personalization of its homepage and products. The campaign, which has a budget of more than $100 million, includes tag lines that will be featured on the homepage such as “It’s time to get personal” and “The new Yahoo lets you do it your way every day.” The company also released an updated version of its Yahoo search product. The update, shown to the media last month, includes a left-hand column that lets users filter their results by using Search Monkey data. The layout resembles Microsoft’s Bing, which is interesting since the two companies inked a search deal in July.

Yahoo CEO Carol Bartz said that the ad campaign isn’t a short-term marketing scheme, but a harbinger for the company’s new direction and its products going forward. “What we want to do is show (people) what the new Yahoo is about so they come (to the site) all the time,” she said.

The ad campaign will launch in the U.S. on Sept. 28 and in the UK and India on Oct. 5. Yahoo will roll out the campaign to other markets, including Brazil, Canada, France and Hong Kong, throughout the next year. “It’s you!” will be featured online and through a variety of other mediums such as TV, print and radio. Yahoo said it expects to see a shift in consumers’ perspective of the company brand within 12 months as a result of the campaign.

Reports surfaced earlier this week that Yahoo was preparing to unveil a marketing campaign focused on the 
size and scale of the company and personalization of its products. Examples of the campaign have already sprouted up in New York, according to the Wall Street Journal. Bartz hinted at the upcoming “It’s You!” campaign during the company’s July earnings call, saying that Yahoo’s “Q3 plans include an initial wave of incremental marketing spend which will increase substantially into Q4 and next year.


사용자 삽입 이미지


Since 
Bartz took the helm of Yahoo in January this year, the CEO has made sweeping changes to the beleaguered Sunnyvale, Calif.-based company’s image, including rolling out a revamped homepage and updated versions of its Mail and Messenger consumer web products that tap into social networks like Facebook and Twitter. Bartz also has been quick to correct widespread assumptions that Yahoo is a search company, trying to set it apart from rivals like Google and Microsoft.

Releasing fresh versions of its products isn’t the only way the company is trying to redefine its image.
Yahoo is looking to offload Zimbra, an open-source email company that it acquired for $350 million in 2007, in an effort to slim down its portfolio, AllThingsD reported this week.

When asked to confirm whether the company is selling Zimbra, Bartz said, “We don’t comment on whether something is being shopped or not. What I can tell you in the spirit of the question is that Zimbra technology is very, very important to our mail system.” But she added, ” The technology is already integrated into our system.”

According to Bartz, 76 percent of the U.S. population are Yahoo users and 581 million people visit the site each month.


사용자 삽입 이미지

8.9.09

CBS:::Interactive insert

TV companies are increasingly finding themselves in competition with a raft of digital and ‘on demand’ options.

To ensure its top programmes get the viewing figures it wants this Autumn, CBS is pulling out all the stops and putting a paper-thin interactive video player into the pages of Time Inc.’s popular magazine Entertainment Weekly.

Gone are the days when TV companies could place print ads in TV Guides and expect an audience to drop everything and tune in - viewers are increasingly in control of when and where they watch their favourite programmes. In recent years, CBS has resorted to increasingly bizarre methods of generating publicity for the launch of its new shows, including advertising on the shells of supermarket eggs.

Its latest idea is certainly more hi-tech. The interactive video-player insert, designed by Americhip, triggers automatically when readers turn to the ad page. The player is rechargeable by USB, and extra footage can also be downloaded in this way too. Likely to cost CBS millions of dollars, it will come loaded with a montage of clips from shows promoting the TV programmer’s ‘Monday to the Max’, which features season debuts of ‘How I Met Your Mother’, ‘Two and a Half Men’, ‘The Big Bang Theory’ and its new series ‘Accidentally on Purpose’.
To go alongside the insert, CBS will also screen the pilot of ‘Accidentally on Purpose’ at college campuses. An online microsite will be launched featuring teasers for the show and red-carpet interviews from a Los Angeles premiere party.

BRAND:CBS

BRAND OWNER:CBS Corporation

CATEGORY:Entertainment

REGION:USA

DATE:Sep 2009

AGENCY:OMD

MEDIA OWNER:Time Inc

MEDIA CHANNEL

Mobile or InternetTVPressAmbient

5.9.09

Nickelodeon / Safe Kids USA: Chicken





Tool Director Harry Cocciolo and Nickelodeon Creative Advertising collaborate to deliver an urban twist on the age-old joke "Why did the chicken cross the road?" for Nickelodeon. This time around it's a joke with a sobering punch-line. As cell phones, mp3 players and text messaging become greater distractions to pedestrians and drivers alike, Nickelodeon has teamed up with Safe Kids USA to launch a new campaign aimed at making kids aware of the dangers of technological distractions. Chicken opens with a cool hen strutting down a city street as it pumps the latest jam in its headphones. When the bird fails to notice the "Don't Walk" sign flashing at the intersection, it continues to cross into oncoming traffic and meets a "fowl" demise. The message is clear and humorously executed by Cocciolo. It doesn't matter why the chicken crosses the road, what truly matters is that its paying attention. So when walking in the city, take off your headphones, stop texting while walking and get off your phone. Paying attention saves lives.

Via: http://adsoftheworld.com
Advertising Agency: Nickelodeon Creative Advertising, USA
VP/Creative Director: Pete Johnson
Design Director: Juan Carlos Gutierrez
Head Writer: Jared Elliotta
Project Manager: Mike Zermenoi
Producer: David DeLuca
Prod Company: Tool of North America
Director: Harry Cocciolo
DP: Mark Plummer
EP(s): Brian Latt, Jennifer Siegel
Line Producer: Lauren Bayer
Production Designer: Joaquin Grey
Editorial: Final Cut
Editor: Akiko Iwakawa
Producer: Brian Semple
Telecine: Technicolor/Complete Post
Aired: August 2009

8.8.09

Nickelodeon wipes away the slime as the popular kids’ network celebrates its 30th anniversary.

Nickelodeon cleans up

Nickelodeon's identity, before and after



The MTV-owned cable channel has announced a new identity which will debut this fall. Representing its biggest change in 25 years, the new logo marks a departure from the familiar ‘splat’ in favor of a more standardized look. While the new logo has not officially aired, it can already be seen on material for the upcoming Nickelodeon Animation Festival and new merchandise like DVD box sets.

Nickelodeon's new logo, as seen in material for NAF 2009Nickelodeon's new logo, as seen on this Sponge Bob CD

Set in rounded lowercase type, the focal point of the new logo is a stylized dot on the lowercase ‘i’—somewhat resembling the outline of a child (or perhaps one last little splat for old time’s sake). I can't help but feel nostalgic for the much-loved ‘splat’, designed in 1984 by Scott Nash and Tom Corey for Fred/Alan (the company behind the famous MTV logo). The ‘splat’ was notable as one of the first to break away from traditional logo restrictions, morphing into hundreds of variations (as seen in this branding guide). The designers behind the new logo have yet to be identified.

Nickelodeon's previous logos

The network, which originally debuted in 1977 under the name Pinwheel, primarily felt the need to develop the new identity in order to unify itself with its four sister channels: Nick at Nite, Nicktoons,Noggin, and The N. Along with the new logo, The N will be rebranded as TeenNick and Noggin as Nick Jr., bringing the word “Nick” into all of its channels for the first time. “The decision to streamline the network identities came after they started putting all of the channels' logos on the same business card—and decided that it looked like a mess,” reports Variety.

The network's soon-to-be-rebranded sister identities:

Past logos of Nick's sister channels (L-R): Nick at Nite, Nicktoons, Noggin, The N

We wanted to clean it up and allow Nick to be the stamp on all of these channels… In asking ourselves if everything could live under the splat, we decided that the splat was dated. It just couldn't be done in a streamlined way.

-Cyma Zarghami, president

A glimpse of the new TeenNick logo has been spotted in stills from an upcoming ident produced byLifelong Friendship Society, giving an idea of how these sister networks will be streamlined into the new brand:

Stills from an upcoming NickTeen ident

TeenNick logo

2.8.09

FOX TV::: THE OBSERVER


To promote its new show Fringe, Fox Television is playing an interesting game with its viewers, likened to Where’s Waldo. A mysterious character from Fringe called The Observer is now appearing in a variety of live events on the channel and is meant to get people watching more of Fox’s programming – trying to spot him creeping around. At the live events, he’s on-camera but goes completely unmentioned by hosts and commentators. Pretty interesting idea







observadorfringefox.jpg

31.7.09

Newspaper vs Mailbox

Australian research into the relevance and effectiveness of newspaper inserts when compared to mailbox drops.

Key findings:

  • Advertising inserts are the most likely media to influence a consumer’s buying decision
  • They are the most popular form of media that shoppers turn to when looking to help with their purchase decisions
  • Almost 10 million, or 56% of Australians, agree that they read the ads in newspapers
    and magazines.
  • The consumer relationship with newspaper inserts is more emotive:
    - An extension of my newspaper
    - Keeping me in touch with quality brands, not just bargains
    - More lifestyle oriented than ‘shopper’ oriented

Newspaper inserts versus Mailbox drops

24.7.09

Virgin Media | Backlot




Client: Virgin Media
Title: Backlot
Agency: RKCR/Y&R, London
Prodco: Rattling Stick, London
Post House: The Mill
Editor: Rich Orrick @ Work

22.7.09

Melody:::Aflam 3araby. Om El Agnaby.

Agency: Leo Burnett, Cairo

Country: Egypt
Client: Melody

Melody Aflam ''Aflam 3araby Om El Agnaby - Titanic"



Melody Aflam "Alfam 3araby Om El Agnaby - Rocky

21.7.09

Traffic Light Dance Off.

Streets attacked by Red, Green, Yellow dancers to promote a dance festival.

The festival is Woking Contemporary Dance Festival and the dance is called Traffic Light Dance Off.

Client:http://www.wokingdancefestival.co.uk

Agency:Lethal Design + Branding

17.7.09

MasterChef - Digital Campaign



Network 10 reality TV cooking show
MasterChef

Finding the show - Google (1/5)

So you have just watched the show you go online type in 'MasterChef' or 'MasterChef Australia', searching for the site MasterChef Official site is no where to be found. There should of been an SEO/PPC campaign implemented. Using Google Insights you can see the rise in interest in the show. All these searches are now being missed by the main site.



Edit: I think they have been getting into my heads because they now have a Google Advertising/PPC in place for the keywords.

Mainsite (4/5)
The site is actual quite good when you get to it, simple layout, alot of rich content, including behind the scenes footage, catch up television and they have a forum which is humming along with a good numbers of guests. Everything you would expect from a reality show site.


Youtube (1/5)

I would think that Network Ten would have at least sunk $15,000 into this Youtube Advertising deal. You think the least they could of done was named the channel something else instead of 'TenMarketing'?!?!?!

Masterchef fan '
Wingscancer' has been uploading all the episodes onto his Youtube account, this probably could of been done by Masterchef official page.

Facebook Page (3/5)

It looks like they have a fan page, they have actually been quite smart to link up the conversation going between the forum with status updates to the Facebook page. This keeps the conversation going and is also a good way to update people of upcoming episodes.

Bloggers (4/5)

There was a number of cooking bloggers talking
about the show (Foodchaser) and theauditions (Grab Your Fork). Host, Sarah Wilson also did an interview with fashion bloggerGirl With A Satchel. MasterChef has also been getting a fair bit of coverage in the Number 1 Australian Television blog TV Tonight with over 10 posts on the show and also Reality Ravings

Bonus - Twitter:

It would be great if they had a twitter stream going onto the main site. As there is a great back channel going on behind this show. Or even just the insights to one of the contestants, they already have
Brent Parker Jones and Linda Kowalski who are in the final 20 and is on twitter. They also have an unofficial Twitter channel MasterChefAus, you would hope that they are relaying important information to them. Is this a missed opportunity?


There are some limitations with this analysis, without knowing everything they are doing and what they're goals are? What do you think of this as a concept for blog posts? What information do you think I should include/I have missed in looking at Digital Campaigns?

7 Skills for a Post-Pandemic Marketer

The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...