Showing posts with label Health and Beauty. Show all posts
Showing posts with label Health and Beauty. Show all posts

22.9.09

Whisper:::Period drama


‘That time of the month’ is one of its politer descriptions, but the onset of a woman’s period has neverbeen something for them to get excited about. Attempting to reverse this trend, Singapore-based hygiene brand, Whisper,

decided to try and improve women’s perception of their own menstrual cycle and in doing so build brand affinity.

Research conducted by global communications company, MS&L Singapore showed that only 22% of women were able to correctly identify the various stages of their own menstrual cycle. Not only was there a lack of understanding about the biological goings-on, a woman’s period was also seen as something of a taboo subject in Singapore.





To increase awareness, Whisper built a dedicated website, ‘Happy It’s Here’, that identified the various stages of the menstrual cycle and provides helpful tips and ideas of activities and exercises, such as kickboxing, that women can perform to help relieve their pent-up frustration. Visitors to the site are directed to aFacebook group where they can discuss why they are happy about the onset of their period as well as offer a sympathetic shoulder and encouragement to others.






The group currently has over 4074 members and is growing daily. Aiming to improve women’s perception of their periods is an ambitious campaign objective but if Whisper can pull it off, the public perception of its own brand will improve dramatically.




The Whisper “happy it’s here!” initiative aims to help young women embrace their womanhood by sharing the many positive secrets of the menstrual cycle and encouraging open conversations around it within a community of like-minded women.

Whisper is dedicated to creating happier periods for women. As the first to bring new and innovative feminine care products such as Ultrathin products and pads with wings, Whisper continues to play an integral part in the lives of women in Singapore and around the world.

Website:http://www.happyitshere.com.sg

Images above are from Happy it's here media and blogger reception


BRAND: Whisper

BRAND OWNER: P&G
CATEGORY: Pharmaceuticals/ Healthcare
REGION: Singapore
DATE: Aug 2009
AGENCY: Leo BurnetO
THER AGENCIES: ARC Singapore
MEDIA OWNER: Facebook
MEDIA CHANNEL

Mobile or Internet

18.9.09

Halal cosmetics for Muslim women

It's estimated that 70% of Muslims worldwide live by the code of halal. That's a big market for producers of halal food, but one that has largely been ignored by the casually carnivorous cosmetics industry. Recognising this gap, Canadian Layla Mandi—a former make-up artist who converted to Islam—has launched a range of certified halal cosmetics. OnePure skin care products contain no pork extracts and no alcohol, both common in standard make-up but haram (forbidden) according to the Koran. The range is certified by a Malaysian Islamic authority, which has verified that everything down to the fluids used to clean the production equipment is halal.

Dubai-based OnePure is initially offering a USD 125 travel pack (cleanser, toner, moisturiser and eye cream) targeted at Muslim women in the Middle East, for whom OnePure say the products are specifically formulated. The packs are currently being sold on board Saudi Airlines, in Dubai's Souk al Bahar shopping mall and through the company's website, but the company says it is in talks with leading hotel brands about making OnePure products available to guests. OnePure also plans to launch a body and hair range, as well as products for men.

Whether standard cosmetics are really haram is perhaps debatable. But our bet is there are plenty of Muslim women who would rather be safe than sorry. The guarantee provided by OnePure's halal certification is the real selling point, hence their slogan: "Be sure. 100%." One to bring to Muslims in your area?

Website: www.onepureonline.com

11.9.09

Head & Shoulders “THE COOL ZONE” Brand activation, Jeddah

  • Brand: Head & Shoulders
  • Brand Owner: P&G.
  • Category: Health and Beauty.
  • (BTL ) strategy, event planning & fulfillment:Brand Commandos.
  • Region: KSA, Jeddah.
  • Date: 12.8.2009.
  • Objective: P&G aim was to build strong brand awareness and encourage consumer trial initiatives.
  • Solution: Brand Commandos helped P&G distribute sample kits and establish a strong presence among Jeddah community.
  • Results: 4000 sample distribution.



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