Showing posts with label Household Goods. Show all posts
Showing posts with label Household Goods. Show all posts

12.8.09

Sedar::: the worst advert in the history of history. Ever.

This brand is famous with such practice

they do ads for the sake of ads......
no insights
no context...just Lebanese girls with boobs and large ass........


27.7.09

Mark Malkoff ( AirTran +Ikea) brand engagement cases

Ikea


live on an AirTran plan


Now that AirTran Airways has become the first major airline to outfit its entire fleet with WiFi, the airline and its longtime agency of record Cramer-Krasselt/Chicago are offering passengers a few do's and don't's. For example: Tip #134: The lavatory is not your personal conference room.
Internetiquette – A Guide to Keeping Everyone In-Line, While They’re Online – is a part of the humorous new marketing campaign focused on in-flight WiFi etiquette. And, who better to give the etiquette tutorial than the foremost authority on all things air travel: Peter Graves. Featured in three webisodes, Graves discusses the rules of surfing in the sky such as not auctioning fellow passengers' belongings and making sure photos in your online gallery are SFF (Suitable for Flights).

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24.7.09

Glad to help


A city-wide garbage collector strike in Toronto has been in place for almost a month over protests about sick pay and benefits. This means that people in the city have been taking their rubbish to temporary dumping sites in parks and car parks. Residents have been asked to double bag their rubbish and collect recycling in clear plastic bags. Bin bag brand Glad saw an opportunity to help Torontonians.

Glad has donated 25,000 bin bags and clear recycling bags to the people. A Glad “Clean-up Crew” has been recruited to distribute the bags at various locations, with a list of times and places found at Gladtotherescue.com, along with news and maps. Glad will also hand out information about how to manage garbage during the strike and a coupon to redeem $1 off any Glad product.

The move was supported by full page ads in the Toronto Star and the Toronto Sun. Glad had done something similar in the aftermath of Hurricane Katrina in New Orleans, donating trash bags to the city as part of its "Glad to Help" scheme.



BRAND:Glad

BRAND OWNER:The Clorox Company

CATEGORY:Household Goods

REGION:Canada

DATE:Jul 2009 - Aug 2009

Agency:DDB

MEDIA CHANNEL

EventsMobile or InternetPressAmbientPR

Magimix::: “Only The Strong Survive”

Magimix food mixer tag line, “Only The Strong Survive”.

Magimix Only The Strong Survive

Credits

The Magimix campaign was developed at Shalmor Avnon Amichay/Y&R Interactive Tel Aviv , with photographer Yoram Aschheim,

22.7.09

TEFAL - HEATS UP IN 3 SECONDS - 11/5/09 - 3 sec

*cannes radio shortlist 2009

Advertised brand: TEFAL BY NEWPAN
Advert title(s): HEATS UP IN 3 SECONDS
Advertising Agency: BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan, ISRAEL
Production Company: SOUNDHOUSE Tel Aviv, ISRAEL
Radio station or network:this ad first aired on: Regional Station -103 FM
Other Credits: VP Producer: Dorit Gvili -
producer: Odelia Nachmias
Published/Released/Aired (Month, Year): 10/5/09

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tefal

11.7.09

Clorox bleaches bad publicity


As the company responsible for inventing and marketing bleach, Clorox found itself facing the brunt of environmental campaigners' anger. For its new product, Green Works Natural Cleaner, to be successful, it would have to convince those same campaigners of its environmental credentials.

Green Works Natural Cleaner is 99% plant based giving Clorox the idea to reverse out a mural of plants and trees. It called on the services of Paul ‘Moose’ Curtis, a pioneer of the art form known as clean tagging, to design a mural. The 140 foot wall of San Francisco’s Broadway Tunnel, chosen because it is a high-traffic, dirty location, became Curtis’ canvas.

Award-winning documentary maker Doug Pray was commissioned to shoot a short film around the creation of the mural. Initially screened on YouTube to gain maximum exposure, a dedicated website was set up to show the documentary and give the public a behind the scenes look at the campaign.

In its first week, the documentary became YouTube’s number 1 featured video, receiving over 500,000 views. Overall, the campaign generated a media value of $2.1 Million and resulted in 7.5 Million media impressions, turning a negative perception of Clorox into a positive one. Within 6 months, Green Works had become the number 1 selling product in the natural cleaning category.



BRAND :Clorox

BRAND OWNER ;The Clorox Company

CATEGORY :Household Goods

REGION :USA

DATE :Apr 2008 - May 2008

Agency: DDB

MEDIA CHANNEL

Mobile or InternetAmbientPR

26.5.09

Rona:::Dripping genius



Never let a good opportunity pass you by...

rona_01.jpg
Targeting peak hour traffic in the vicinity of the Jacques Cartier Bridge,Montreal, two cranes raised a billboard sized banner depicting paint tins collecting the colour drips underneath the Apple ad with the tagline ‘We collect leftover paint’.

This off-the-cuff stunt chimes perfectly with the brand's new "Doing it Right" initiative which spotlights RONA's sustainable development efforts, including the sale of eco-responsible products, its paint recycling initiatives and its new policies on pesticide sales and wood products procurement.


5.5.09

What It Takes To Be a Top Marketer

Procter & Gamble owes its 172-year history to fostering a culture of innovation and that means its legacy depends on risk-takers and innovators, albeit ones that work within a somewhat rigid corporate framework.
Tide has some $3.5 billion in annual sales, but growth is threatened by the economy—consumers are tempted to switch to cheaper laundry detergents. For the 52 weeks ending Jan. 25, Tide topped the liquid laundry detergent category with $1.3 billion in sales, but its other variants, such as Tide Simple Pleasures, fell 43 percent, or $36 million in sales, per IRI. Private label posted much bigger gains, up 23.4 percent in dollar sales, or $115 million, for the same period.

to get the full story,

22.4.09

Ariel::: Think about wasting water

BRAND OWNER :Procter & Gamble
CATEGORY :Household Goods
REGION :Germany
DATE :Jul 2008 - Sep 2008


Ariel is one of the two big players in the German detergents market, with competitor Persil benefiting from a strong heritage of over 100 years. Ariel needed to position its product and communication strategy to appeal to people's support of sustainalble consumption, which is still strong even in times of economic strain.
Ariel's target is environmentally conscious, but only when it is at little extra effort and saves money.
Ariel's new detergent technology allows the consumer to forego the pre-wash, saving water and money. The challenge was to educate the target to the scarcity of water as a natural resource and to the financial cost of over consumption.
Ariel started with a pre-launch phase before the official start of advertising. To sharpen the targets awareness Ariel used 10 TV Specials: "Surprising water facts" spots from daily life.
Questions like 'did you know that you consumed 160 litres of water yesterday?' - were placed within Sat. 1 breakfast TV, catching the target as she starts her daily routine.
Once awareness had been sharpened, the target was invited to share their own water saving tips. Prizes worth 20,000 Euros were used as incentive, and the education was continued on Sat. 1's online portal. Underscoring this campaign was the fact that using Ariel allows you to give up your pre-wash, and do your bit for the environment.
In September 2008 Ariel took over market leadership in volume (+3.4ppts ahead) from long-time German market leader Persil for the first time.

29.3.09

TV commercials review: Ariston Aqualis


The song is called "Ask the mountains" and is composed by Vangelis.
It appears on Vangelis' 1996 album, "Voices". Stina Nordenstam contributes with the vocals.

20.3.09

Valspar "Starfish

Brand: VALSPAR PAINTS
Agency: Euro RSCG Worldwide
Review Date: March 17, 2009

Here's a campaign that's much more intriguing than watching paint dry. Rather than show freshly painted houses (or rooms inside houses), Euro RSCG in Chicago treats us to various natural entities dipped in vivid Valspar colors. In two different print iterations, we're shown a starfish dripping purple and peppers glazed with blazing red.

Agency and client deserve credit for thinking outside the can, as it were, and crafting some unexpected and compelling imagery in a category where the creative often lacks appeal.

That said, the central point seems muddled, as consumers might dismiss the artsy trappings and wonder instead how these hues would look on their living-room walls. And wags could complain that natural beauty is being perverted -- or creatures harmed -- just to keep the campaign's slim premise from growing thinner. --

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